Safeway

When it comes to Colorado, Safeway is a go-to grocery store that has the freshest produce, bakery, seafood, and deli items. Whether I shop in store, use their DriveUp & Go service, or delivery at home, Safeway makes it convenient for me to get everything I need, in the way that I need it.

I have signed on with Safeway for several campaigns, with each campaign having 3 concepts to bring to life. The first campaign is complete, while the second campaign is currently in process.

Campaign 1 (Click each concept to see each video that was created.)

• Concept 1 was to highlight the Safeway In-Store Experience in a variety of ways by showcasing their fresh cut offerings, produce, bakery, and deli area, as well as Safeway exclusive brands.

• Concept 2 was to drive awareness and educate about the Safeway Deals & Delivery App. This idea was to highlight how to navigate the app, including clipping deals (for U Deals) and accessing your rewards, and how easy it is to pick it up with the Drive Up & Go option.

• Concept 3 was to drive awareness and education about Safeway’s Meal Planning feature. This was an opportunity to highlight the different offerings/recipes, as well as utilizing the budgeting feature. I made the most amazing Scallop Tacos with homemade guac.

• Concept 4 was an added engagement, focused on Memorial Day and how I tie in my holiday plans with the Safeway App & DriveUp & Go program. I created a fun BBQ for Memorial Day with Ribeye Kabobs, Prime Rib burgers, fresh fruit, etc.

I’m proud of this partnership, and I look forward to continue working with such a well-known company!

J.